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PB2024-026 Caribbean Guilder Awareness Campaign to Start July 1

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Willemstad/Philipsburg - Starting on July 1, a two-nation-wide teaser campaign will be launched by the Centrale Bank van Curacao en Sint Maarten (CBCS), building curiosity for the new shared currency, the Caribbean guilder. Anticipating the Caribbean guilder entering circulation on March 31, 2025, the campaign marks the start of a month-long journey towards familiarization. Both people from Curaçao and Sint Maarten will figure prominently in the campaign. The object of their interest is not shown, at least not yet. The campaign aims to awaken interest in the new national currency, with familiar faces and a touch of mystery. 

The awareness campaign will run through August 22, 2024, when the design of the Caribbean guilder banknotes and coins will be revealed simultaneously in Curaçao and Sint Maarten. Following the reveal of the design of the new banknotes and coins, an information campaign will be launched to introduce the new currency to the public – educating on the banknote and coin characteristics and telling the story behind the design. The CBCS will also start training bank and retail personnel in the use of the new currency.

Last updated: 10.07.2024 17:07